Wednesday, 1 April 2015

What is a digipak?

Traditionally a digipak will consist of six card stocks that are joined together, one containing a plastic case holding a CD/DVD, depending on your purchase. When media is sold in digipak, it typically will be special edition or premium, rather than the normal CD that you would buy.

Most digipaks follow a standard criteria upon creation, opening them would probably lead you to find;


Photographs- These are littered on most pages, usually one will be a close up whilst the others follow a more medium range shot of the artist and a range of creative ideas that represent the artist


Track list- Typically shown on the back of the digipak, this will be a track list of all the songs on the CD and also lists to the consumer in which order the songs will be played.


Barcode and record company logo - These are a way of advertisement for the company. If the consumer enjoys what they are listening to, they will be able to easily pass on the information and recommend the album/artist to a friend.


Information about the artist- A digipak tends to contain extra content over the original CD which tends to be information about the members of the band/the singer.It will also tend to list the other people that assisted in the bands success.


A unique design on the inside of the digipak will often be seen, typically the theme and colours will match the music in some way.




This is a very well made Digipak design, featuring on the album "Humans after all" By DJ duo, Daft punk. The digipak has a simplified background with purple and yellow features which represents a circuit board, this is easily related to their tectonic style of music






The album name contradicts the design however, The name "Human after all" has little to do with the theme of computers and technology.

The back cover is almost completely black, with purple lines coming from the barcode acting as bullet points, this is quite a rare. The inside of the digipak contains the lyrics for two of the songs, so as much as the Digipak contains some unique points, it also follows the original conventions quite well.





The next example that I will discuss is the Green day's Digipak "American Idiot." The bands name stands out against the background as it is a complete contrast to the colour. Despite being incredibly basic, the affect of the cover is extreme, showing clearly everything that the band wishes the consumer to see. This idea is incredibly conventional considering the genre of music. Most of the songs found within the album have extreme political motivation. One example is that the american government has an expectation that the American people will tear their hearts out and fight for America, which is why they have chosen heart shaped grenades.



The back of the Digipak is extremely standard, as it includes a list of the songs whilst also containing a parental advisory disclaimer. There is also a large barcode presented and the colour scheme remains very linear. There is an image of a grenade pin, however no grenade. This implies that should no change come about, the American Government will eventually destroy the American people.







The disc also continues with the linear colour scheme, The track list can be seen on the disk which shows the order of the song, there is also an insert on the left which contains links to each songs lyrics. The consumer can also read about each of the band members.


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