The media today follows a model that includes a strong relationship between the audience and the text, considering how the audience consumes it and the institutions that produce it.
Examples of texts include music videos, TV programmes, magazines websites, computer games.
The key pieces of information regarding the text that institutions focalise on is what kind of texts audiences are consuming, why they're preferring this and what is attracting them to that specific type of text. They are also interested as to where they consume it, whether that be their computers, tablets or phones. The institutions are also quite interested as to where consumers consume, as in their room, at home, cinema etc.
Some examples of institutions are companies such as MGN, Fox, BBC, Google, Sky etc.
The relationship between the institutions and the audiences is very important one and must be understood, this is because there is always a financial transaction and the audience always has to pay in some way.
Illegal downloads are also rising in popularity which means that the institution has to adapt, rather than having live performances as promotions to the albums, they now use them as their main source of income.
Above is a visual representation of the relationship between Audience, institution, and the text.
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