Richard Dyer's theory, the star theory, suggests that all or most stars are merely corporate constructs. This means that all of their hard work, brand and promotion is done for them to create a specific image to attract a specific target audience. This is mostly done via films and music videos.
Dyer also says that people prefer artists that show true emotions and create a clear image through their work. This image is much more preferable than a fake persona created by corporations.
Another of Dyers claims is that artists often set a variety of trends in regards to clothing, hairstyle and incredibly enthusiastic fans often copy these styles. This makes it incredibly easy to sell merchandise publicised by the artist.
Artists may also choose to share certain beliefs that allow them to appeal to their audience. Fans find it enjoyable to look into the personal life of artists and they use the internet to do this. Artists often use mediums such as social media to share their personal feelings.
The main artist that I will focus on in this post is Britney Spears, Spears initially emerged through the music industry which was a very odd phenomenon as the music industry at the time was mostly male dominated. The lack of females within the industry caused a huge flock of people to pay attention to spears. Spears quickly became an iconic role model for teenage girls at the time because the amount of female role models was very low. Spears was categorised in the side of the media that is controlled, she was told what to wear, and as such her fans were also wearing barbie like clothing. Her dance routines were often simplistic, allowing her fans to learn them and dance along, creating a bond.
The first video that I will look at is spears "Hit be baby one more time" As it relates well with Mulvey's theory of the female image and how men see women in music. Spears now starts wearing provocative clothing, and suggestive dance moves.
Another of Spears videos that is good to speak about is "Hold it against me" As this video shows how Spears has developed as she's aged. The video shows Spears being fed up with the image that was given to her, the room she performs in is surrounded by screens showing her past performances and music video's, which means the video is about her past, showing that she wants people to see her in a new light.
Dyer also says that people prefer artists that show true emotions and create a clear image through their work. This image is much more preferable than a fake persona created by corporations.
Artists may also choose to share certain beliefs that allow them to appeal to their audience. Fans find it enjoyable to look into the personal life of artists and they use the internet to do this. Artists often use mediums such as social media to share their personal feelings.
The main artist that I will focus on in this post is Britney Spears, Spears initially emerged through the music industry which was a very odd phenomenon as the music industry at the time was mostly male dominated. The lack of females within the industry caused a huge flock of people to pay attention to spears. Spears quickly became an iconic role model for teenage girls at the time because the amount of female role models was very low. Spears was categorised in the side of the media that is controlled, she was told what to wear, and as such her fans were also wearing barbie like clothing. Her dance routines were often simplistic, allowing her fans to learn them and dance along, creating a bond.The first video that I will look at is spears "Hit be baby one more time" As it relates well with Mulvey's theory of the female image and how men see women in music. Spears now starts wearing provocative clothing, and suggestive dance moves.
Another of Spears videos that is good to speak about is "Hold it against me" As this video shows how Spears has developed as she's aged. The video shows Spears being fed up with the image that was given to her, the room she performs in is surrounded by screens showing her past performances and music video's, which means the video is about her past, showing that she wants people to see her in a new light.
No comments:
Post a Comment