Evaluation question 3

What have you learned from your audience feedback?

Our first piece of audience feedback came from our Rough Cut video, wherein we had people watch the video, and then tell us their thoughts.

Here is our rough cut music video;

This initial feedback allowed us to learn how much room our video had to grow, it enabled us to take on board what people thought, in order to adapt and improve our work. Some of the suggestions we received were; Improve our location list, improve the steadiness of the camera, improve the background used in the majority of shots. As a result of this feedback we were able to go out and film more locations, angles, and improve on previous angles to increase the overall quality of the music video and get it to a point where we were happy with it. The limited number of locations visited was apparent after watching and listening to the feedback given, and it was a major downside to our video. We also learned that the narrative of our video was quite vague at this point and was not coherently explained.

We conducted further experiments such as a survey, using survey monkey which can be found at https://www.surveymonkey.com/s/TNCN2WQ

The questions we asked were;

• Did you enjoy our music video?

The answers were between yes/no with a 90% approval rating.

• Why?

Some of the comments we received were; 

The Misé-en-scene was very well done,

The lip syncing was well done and thus made it believable,

artist was upbeat which made it more engaging

• What do you think we did successfully?

The variety of camera angles used,

The use of the locations,

Choice of artist

• How could we improve?

A wider range of locations

Greater use of the camera

• What was your favourite part of our music video?

The majority of people enjoyed the use of the train station.

• What is your impression of our artist

She fits the song very well

Very good artist

• how effective do you think our video has been in branding our artist?

Quite effective, a strong use of the artist in comparison to the song.

• why?

Because the artist has a unique style that reminds you of the song.

After the final music video was created, we went and created a new audience feedback, in order to see if we had corrected our errors, and to see if our audience preferred our new video. 

The key elements that we were previously criticized for did not come up this time which was an improvement, thanks to this new research we were able to conclude that our video was in fact of better quality.

We then created a magazine advert which we then asked for feedback on.

We asked for feedback on key features which would help improve the Advert, such as location of text, picture placement, colour scheme and font.

Our digipak was largely uninfluenced by feedback, and instead was created based on our opinion with what would fit the video best. However we did ask for some feedback once it was completed, just to ensure that we had not gone wrong, the feedback we received was largely positive.

The feedback we received was that we had;

Effective use of images

Effective design however simple.

Memorable

aids in the telling of the story and expanding the narrative.

In conclusion we made full use of our audience feedback to ensure  that our creations were as good as we could possibly get them, ensuring that we took on board all criticisms and attempting to fix any flaws. overall this meant that we were able to create a well balanced product that received a lot of praise.