Analysis of a Digipak.

Digipak Analysis

The leaflet in this digipak continues with the theme of candy floss. By doing this it links up the digipak to create a fun and playful feel to it whilst still maintaining its professionalism.

We can see Katy Perry on the leaflet's image and this displays her to be dressing up as possibly a princess, her crown indicates that she is possibly a queen, and also relates to the idea of the 'Teenage Dream.'

The two CDs that are included in the digipak have been patterned to look like candy, one resembles a doughnut whilst the other resembles a candy cane. Interestingly the Candy cane is the same pattern as her bra in the video. You could also make a connection that the album is supposed to be a sweet pleasure for people, similarly to candy.

The song list on the back of the digipak is coloured red. This makes a good contrast for the candy floss  and assists it to stand out.

The front cover image is somewhat provocative as she is nude whilst laying on clouds. This sticks with the candy theme and appeals to teenagers with the sense of it being candy and sweet. This also can be seen as her audience broadening as it appeals to men as well as women.