Katy Perry's audience tends to be young girls around the age of 14-17, this causes her videos to seem to be like she is an older sister to them, or a close friend. Some of her videos such as Last Friday Night and Fireworks appeal to the anxieties of younger girls, due to this she has become someone that young women can admire and idolize, being sexy whilst non-threatening.
Her music videos also demonstrates genre characteristics, as in a stage performance for a metal band, with Katy Perry its more like a girl group, shown in California Gurls when she is dancing around with girls, it is also shown in Hot N Cold.
There is also sometimes intertexual references within her videos, such as Wide Awake referring back to Firework and California Girls.
Last Friday Night can be taken as a supportive video for girls who would view themselves as nerdy or outcast, showing her as a nerdy girl with a huge brace going into a party where she becomes the centre of attention. It also isn't afraid of making her look bad, showing her waxing her top lip and using chicken fillets. She also uses quite a nerdy voice to really make herself look like she's at the bottom of the social scale. The misé-en-scene depicts her in a huge party which she wouldn't normally be, showing that any girl can go out of their comfort zone and still have fun.
Waking Up in Vegas shows Katy as being adventurous and going out of her comfort zone. It presents her as a small girl in a big world being taken over by the bright lights in Vegas. She is shown with her boyfriend, played by Joel David Moore, and between them they do not have a lot of money.
They begin to win lots of money through gambling but eventually they lose it all and end up in an argument and nothing to show for their wins in Vegas. There are celebrity appearances such as Penn and Teller (a magician duo) and Daniel Negeanu (a professional poker player). This shows Katy appealing to her target audience as everybody would be dazzled by the attractive bright lights of Vegas but ultimately she shows that it's a bad idea to gamble your money.
Teenage Dream is set on the beach in Santa Barbara, California which is Katy Perry's hometown. This already reflects her private life because she is showing her audience that she is proud of where she has come from and wants to celebrate it. The product placement of the Zero Boys t-shirts further represent Katy's person life as she shows how California appreciate music and how fashion is prominent there. In this music video she wears a lot less make up than Last Friday Night for example which shows her in a more natural state further appealing to her target audience. The message of the video is that you can have fun on a beach with your closest friends if that's what you want to do and that she appreciates 'teenage dreams' as they mean a lot more to her than most people.
For the most part of Perry's Part of Me video it is set at UMSC Camp Pendleton in California where we see her take part in a rigorous combat course. She only used real Marines in the video to portray real courage and strength rather than using actors and actresses. This shows the audience her personal life as she is showing her strength and dedication to improving herself through the mental and physical strength that the Marines have to use when training and then when fighting. We see her with short hair (which she cuts in the video) flattening her chest, removing her jewellery and wears more 'masculine' clothing which shows her stripping away all of the femininity that she usually shows her audience with her pink dresses and colourful hair and makeup. The reason for becoming a warrior ready for combat is because she had broken up with her boyfriend due to him cheating on her and flirting with another woman in his office, she then sees an advert that says "All women are created equal, then some become Marines" which spurred her desire to train. This shows her addressing her target audience as it allows young girls to understand that they do not have to go into careers that are considered 'girly' just because they are female. Even the title of the song shows how much of a personal song and video it is to her as she has a documentary film about her personal life with the same title.
Wide Awake is full of references to Perry's personal life as well as previous songs and videos. For example, at the beginning of the video it has Perry shooting a decent for her California Gurls video. It then goes into 'Wide Awake' and shows her eating a strawberry which is the Album art for her first album 'One of the Boys.' With all of these references it shows Perry's connection with all of her music in the past as well as her development into newer music. There is a part where she is being haunted through a mirror by paparazzi that follow her in her personal life. However she shatters the glass in the mirror and the shards turn into butterflies which appeals to her target audience as it shows how even with people intruding on her life she can still defeat them and be happier with the symbol of freedom happiness with the butterflies in the same way that any of her fans can combat any problems they have and become free. She shows a lot about her personal life as she punches the Prince that comes to her riding a unicorn, this could be her ex-husband Russell Brand who cheated on her and the prince has his fingers crossed behind his back showing a sign of untrustworthiness. The video ends with Perry going on stage singing Teenage Dream.
Her music videos also demonstrates genre characteristics, as in a stage performance for a metal band, with Katy Perry its more like a girl group, shown in California Gurls when she is dancing around with girls, it is also shown in Hot N Cold.
There is also sometimes intertexual references within her videos, such as Wide Awake referring back to Firework and California Girls.
Last Friday Night can be taken as a supportive video for girls who would view themselves as nerdy or outcast, showing her as a nerdy girl with a huge brace going into a party where she becomes the centre of attention. It also isn't afraid of making her look bad, showing her waxing her top lip and using chicken fillets. She also uses quite a nerdy voice to really make herself look like she's at the bottom of the social scale. The misé-en-scene depicts her in a huge party which she wouldn't normally be, showing that any girl can go out of their comfort zone and still have fun.
Waking Up in Vegas shows Katy as being adventurous and going out of her comfort zone. It presents her as a small girl in a big world being taken over by the bright lights in Vegas. She is shown with her boyfriend, played by Joel David Moore, and between them they do not have a lot of money.
They begin to win lots of money through gambling but eventually they lose it all and end up in an argument and nothing to show for their wins in Vegas. There are celebrity appearances such as Penn and Teller (a magician duo) and Daniel Negeanu (a professional poker player). This shows Katy appealing to her target audience as everybody would be dazzled by the attractive bright lights of Vegas but ultimately she shows that it's a bad idea to gamble your money.
Teenage Dream is set on the beach in Santa Barbara, California which is Katy Perry's hometown. This already reflects her private life because she is showing her audience that she is proud of where she has come from and wants to celebrate it. The product placement of the Zero Boys t-shirts further represent Katy's person life as she shows how California appreciate music and how fashion is prominent there. In this music video she wears a lot less make up than Last Friday Night for example which shows her in a more natural state further appealing to her target audience. The message of the video is that you can have fun on a beach with your closest friends if that's what you want to do and that she appreciates 'teenage dreams' as they mean a lot more to her than most people.
For the most part of Perry's Part of Me video it is set at UMSC Camp Pendleton in California where we see her take part in a rigorous combat course. She only used real Marines in the video to portray real courage and strength rather than using actors and actresses. This shows the audience her personal life as she is showing her strength and dedication to improving herself through the mental and physical strength that the Marines have to use when training and then when fighting. We see her with short hair (which she cuts in the video) flattening her chest, removing her jewellery and wears more 'masculine' clothing which shows her stripping away all of the femininity that she usually shows her audience with her pink dresses and colourful hair and makeup. The reason for becoming a warrior ready for combat is because she had broken up with her boyfriend due to him cheating on her and flirting with another woman in his office, she then sees an advert that says "All women are created equal, then some become Marines" which spurred her desire to train. This shows her addressing her target audience as it allows young girls to understand that they do not have to go into careers that are considered 'girly' just because they are female. Even the title of the song shows how much of a personal song and video it is to her as she has a documentary film about her personal life with the same title.
Wide Awake is full of references to Perry's personal life as well as previous songs and videos. For example, at the beginning of the video it has Perry shooting a decent for her California Gurls video. It then goes into 'Wide Awake' and shows her eating a strawberry which is the Album art for her first album 'One of the Boys.' With all of these references it shows Perry's connection with all of her music in the past as well as her development into newer music. There is a part where she is being haunted through a mirror by paparazzi that follow her in her personal life. However she shatters the glass in the mirror and the shards turn into butterflies which appeals to her target audience as it shows how even with people intruding on her life she can still defeat them and be happier with the symbol of freedom happiness with the butterflies in the same way that any of her fans can combat any problems they have and become free. She shows a lot about her personal life as she punches the Prince that comes to her riding a unicorn, this could be her ex-husband Russell Brand who cheated on her and the prince has his fingers crossed behind his back showing a sign of untrustworthiness. The video ends with Perry going on stage singing Teenage Dream.
No comments:
Post a Comment